About

I’m a multidisciplinary designer with 10+ years’ experience building brand-led creative across packaging, print, digital and motion. I specialise in work that needs to scale: campaign platforms, rollout systems, and clear, consistent design that holds up across channels and stakeholder noise. My foundation is packaging and print, which trained my eye for detail, structure and production reality. In recent years I’ve moved deeper into digital and motion, designing for eCRM, web and social, and building toolkits that make teams faster without lowering standards. I’m comfortable operating in the messy middle: aligning people early, turning feedback into decisions, and keeping the work coherent from first concept to final delivery. I care about craft, but I’m not precious, I’m interested in what actually lands and what a system needs to succeed long-term. Alongside core Adobe and Figma, I’ve used AI-assisted workflows when they’re genuinely useful, particularly for generating and compositing bespoke visual assets quickly, then finishing them properly by hand.