A seasonal campaign concept for Butternut Box, built around a limited-edition Big Day Box designed to bring a little more adventure into the regular delivery.
I developed Just Beachy around the joyful chaos of summer with a dog - sandy paws, long walks and absolutely no dignity - creating a playful platform that could flex across the box experience, print and paid social.
Taking Just Beachy into social
For paid social, I simplified the campaign into a much quicker interaction: lifestyle image first, proposition second.
The animated execution uses movement to introduce the Just Beachy message and then reveal the Big Day Box, keeping the idea playful and immediate enough to work in-feed without adding unnecessary complexity.
