Native State is a sub-brand range system for Holland & Barrett, built to work across multiple hair and skincarecategories while staying clear, ownable, and consistent at shelf and online.
Role: Lead designer (brand development + packaging system)
Scope: Identity development, packaging templates, colourway system, range build, print-ready artwork
Channels: On-pack, eCom imagery, in-store rollouts (range application)
Focus: Scalable system, fast extension, clear navigation
Scope: Identity development, packaging templates, colourway system, range build, print-ready artwork
Channels: On-pack, eCom imagery, in-store rollouts (range application)
Focus: Scalable system, fast extension, clear navigation
Building the Range
