The Daily Essentials

Daily Essentials is a campaign platform for core vitamins, built to be bold, ownable, and easy to roll out across channels. What started as a refresh became a repeatable visual system that flexed into seasonal variants without breaking the original DNA.

Make the vitamins the heroes.
A hero-led poster system that reframed everyday vitamins as “characters”, designed for instant shelf impact and fast multi-channel rollout.
Seasonal evolution: Winter / Immunity Essentials
A seasonal extension of the Daily Essentials platform: same underlying system, tuned for winter tone, products, and benefit messaging. The point was continuity, not reinvention, so customers recognise it instantly while the content changes.
Client: Holland & Barrett
Work: Key visual system, print posters, in-store, eCRM, digital rollouts
Role: Lead designer (concept, design system, compositing/retouching, rollout)
Tools: Photoshop, Illustrator, After Effects (plus AI image generation in the build)

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